David Kershaw, CEO of M&C Saatchi, talks to Sharaad Kuttan about remaining on top of game in the uber competitive world of advertising, while still having fun.
Topics covered include:
– Development of the advertising industry
– Personal introduction into the advertising career
– Role as Chairman of the Cultural Leadership Programme
– Advertising as ‘effective parasites’ of current interest
– Experience in Malaysia
– Reaction to Publicis-Omnicom merger
– Leadership of M&C Saatchi
– Expansion plans
– Effects of global economic downturn