Why Peacocks Have Brilliant Plumage

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July 10, 2014

“One general law, leading to the advancement of all organic beings, namely, multiply, vary, let the strongest live and the weakest die,” wrote Charles Darwin in his magna opus “The Origin of Species”. Biology’s unified theory – natural selection and evolution – provides the basis for understanding a range of non-human animal behavior. Today we try to get to grips with the logic behind “honest signaling”.

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